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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. ArtWall Rogue River Gorge Unwrapped Canvas Artwork by Dean Uhlinger, 22 by 28Inch, Holds 18 by 24Inch ImageTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Xaviera Doherty Couch Blanket Chakra,Yoga Mandala Girl Warm & Hypoallergenic Washable Couch Bed Throws, Microfiber 50 x60 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Zhu Zhu Pets Kung Zhu Battle Arena

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Trademark Fine Art Take Me to Your Client Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Hasbro Marvel Universe Series 12 Captain Marvel Action Figure 1

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?HABA Kullerbu at The Construction Site Play Track 13 Piece Starter Set with 2 Vehicles and Fascinating Ball Drop Ages 2 and Up
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Breyer Western Horse and Rider Doll Set
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Mayflower Products Vampirina 4th Birthday Party Supplies 8 Guest Decoration Kit and Balloon BouquetTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Robo Fish Bowl With LED Fish And Net. on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Marvel Figurine Collection 14 Storm A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Beach Blanket Kids Car Race Track Roadway Activity,Cartoon Design Summer City Amusement Park and Lake,Multicolor Throw Lightweight Cozy Plush Microfiber Solid Blanket 60 x62 Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Flannel Fleece Blanket 49x79inch Cute Dinosaurs Cartoon Pattern Print Kids Ultra Soft Lightweight AllSeason Throw Blanket for Sofa Couch Bed

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Trademark Fine Art ALI4425W1111MF Himalayan bluee II by color Bakery, White Matte, Wood Frame 11x11 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. RC Drone Celendi XT1 Light Flow WiFi Altitude Hold Mode Foldable Headless RC QuadcopteYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Commotion 72419 Rainbow Letter, Small, 70 (Pack of 26)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vantaso Sheer Curtains 78 inch Spring Floral Wildflowers and Leaves for Kids Girls Bedroom Living Room Window Decorative 2 Panels

So how do you create a great customer service experience that puts you on the right side of these statistics?

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