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Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement…

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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

We often talk about digital marketing—and influencer marketing specifically—as a new paradigm in the advertising game. The traditional methods don’t work anymore, Trousselier 4353CGB 12V Magic Lantern Space Night Lampwe say, and those stubborn guards of the old school who scoff at this...

In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

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The platform exists to organise all your influencers and campaigns into a single platform. Of course you’d want to get all the associated data with that, too, so it makes sense for Stellar to include that with each profile.

Trademark Fine Art goldendoodle in Bed by Hippie Hound Studios, 14x19While one of the newer players in the influencer marketing space, Talkwalker has been around since 2009. As one of the earliest companies to recognize the marketing gold mine that is social media, they were one of the first to develop...

Slowly but surely, small businesses are getting their chance to give influencer marketing a shot. In its early days, Paper Magic Group Angry Birds Yellow Bird Maskinfluencer marketing was strictly the domain of large brands with household names (and house-sized marketing budgets to...

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